The Sound of Your Voice
Talking to your college bound youngsters about underage drinking can be tricky, but it's well worth it.
SAMHSA asked us to create a spot that would encourage parents to have that talk.
Client: SAMHSA Underage Drinking
Agency: ICF International
Creative Director: Melanie Dorn Carter
Story Concept: Melanie Dorn Carter, Alisa Weinstein
Copywriter: Alisa Weinstein
Art Director/Designer/Illustrator: Sam Bass
Designer: Rafael Macho
Character Designer: Jerry Lui
Animation Director: Melanie Dorn Carter
Animation Lead: Chance Qin
Animation: Sam Bass
Sound Design: Brad Tehaan
The "Sound of Your Voice" spot was so well received that SAMHSA wanted to create :15 billboard ads for Times Square.